Data & Keten Workday
Data only delivers true value when the entire supply chain speaks the same language. On Tuesday, January 12, 2027, companies, government bodies, technology partners, and knowledge institutions across the food and agri sector will gather at 1931 Congrescentrum 's-Hertogenbosch for the Data & Keten Workday. Leading up to the main event, Fresh Upstream is hosting a series of in-depth meetups.
Digital transformation across the food and agri supply chain is advancing rapidly, but without clear agreements and shared standards, data becomes fragmented. To prevent digital bottlenecks, reliable data exchange, harmonization, and interoperability are essential. This aligns directly with the core principles of a Basic Data Infrastructure (BDI): controlled, secure, and standardized data sharing between supply chain partners.
Preparatory Data & Keten meetups
During these interactive sessions, we will address current industry topics through a cross-chain or sector-specific lens, covering themes such as meat processing, greenhouse horticulture, animal feed, foodservice, and public sector integration. These meetups offer an ideal forum to share expertise and explore new opportunities.
- September 22, 2026: Digital Twin Feed Factory (in collaboration with Feed Design Lab)
- October 29, 2026: Data & KPIs (in collaboration with True Value Language / Rabobank)
- November 12, 2026: Data & Plant Resilience
- December 10, 2026: Data-Secured Food Processing
Data & Keten Workday
The Workday focuses on collaboration, practical case studies, and knowledge exchange. Discover how organizations—from greenhouse to checkout, and farm to fork—are driving a unified digital supply chain language.
What to expect:
- Keynotes & Masterclasses: Industry leaders sharing insights on AI, digital innovation, and data standardization.
- Interactive Workshops: Practical sessions on data exchange covering supply chain processes, sustainability metrics, and traceability.
- Exhibition & Networking: Connect with solution providers and chain partners to collaborate on a future-proof data infrastructure.
- Interoperability in Practice: Strategies to ensure seamless data integration across disparate systems.
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